To bring Istanbul’s unique relationship with the sea together with the world of Novamarine, we created the Istanbul Star Route. As part of this project, we developed a special route along the Bosphorus and visited some of the city’s most iconic landmarks with Novamarine.
Throughout the route, we brought Novamarine together with Maiden’s Tower, the Bosphorus Bridge, Topkapı Palace and Dolmabahçe Palace—landmarks that reflect Istanbul’s rich history, culture and distinctive character. At each stop, we combined the city’s unique atmosphere with Novamarine’s Italian design, powerful performance and contemporary identity.
Through dedicated photo and video productions, we captured Novamarine against Istanbul’s remarkable waterfront and positioned the brand within the city’s unique maritime culture. From the historic shores of the Bosphorus to its modern skyline, each location offered a different perspective on the connection between Novamarine and Istanbul.
With the Istanbul Star Route, our aim was to introduce Novamarine in a way that feels connected to Türkiye and its maritime heritage. By bringing the brand to some of Istanbul’s most recognizable locations, we created a distinctive local perspective for Novamarine’s journey in Türkiye.
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